Research Paper on:
Market Entry Strategies

Unformatted Sample Text from the Research Paper:
weaknesses, and different levels of ease dependant on external conditions. The product or service will also impact choice as well as the market conditions. In looking at each choice that  can be used for entry to a new market the strengths and weaknesses may be examined along with other features that are associated with each entry strategy. The choices  considered will be exporting, franchises, licensing, joint ventures, management contracts and wholly owned subsidiaries. Exporting This may be seen as the most  straight forward way of expanding into another country or area. It involves the manufacturing of the goods in the home country where the facilities already exist. This means that there  is no need to find new premises or facilities in a new area. Therefore, the capacity of the existing facilities will need to be capable of expansion. The advantage of  this is the lack of additional facilities required and the retained control at the existing plant. The problem with this method of expansion is that as an organic growth strategy  it may be slow to yield results and it can also be costly. Once goods are produced they need to be exported  to the country concerned. This may be undertaken directly. For example, Zanussi produce goods mostly in Italy, yet they access the whole of Europe. Zanussi export indirectly as they export  to wholesalers and large chains who are responsible for selling their products (Thompson, 1998). The well known soft toy manufacturer Ty Warner who was one of the founder manufacturers of  the Beanie baby craze has the goods manufactured in only a few countries, which are then exported to other countries. Sometimes these exports may be direct in nature as they