Research Paper on:
Market Research Proposal for X-Soft

Unformatted Sample Text from the Research Paper:
market, in order to determine if this is a viable market is necessary to undertake market research to ensure that there is a demand for a product, the market is  accessible and the entry market is viable, as well as determining the way in which the production be marketed. New Zealand has been identified as having potential due to the  high level of Internet usage, there is also an existing market, a similar products already sold. This means that the company will need to create a market, however it also  means there is a higher level of competition (Kotler and Keller, 2008). The company believes that the company will be able to compete well as a product is differentiate it  has additional features which consumers will find attractive. 1.1 Mark Research Objectives In order to undertake this research the first stage is to  consider the objectives of market research which is to be undertaken. This would include the following objectives. * To determine the potential size of the target market, this is the  number of families with children which are utilizing the Internet. The product is designed to help parents control the way in which the children using instant, therefore the potential target  markets, therefore the primary purchasers of parents who which control the internet-access of their children. * To assess the existing products on the market and consider the way in which  they satisfied, or failed to satisfy, consumer needs. This will mean looking at the different products is already sold in New Zealand, and examining the way in which they are  being used by families. * To determine the underlying motivators which will trigger, or support, the purchase decision by parents and identify some of the key decision influencing characteristics, perceptions