Research Paper on:
Marketing A Combined Bricks and Mortar and Ecommerce Company

Unformatted Sample Text from the Research Paper:
one where many barriers have been reduced or eliminated, geographical barriers are almost invisible and small companies can compete with large companies. Many traditional bricks and mortar companies are finding  it difficult to respond, if they do not enter into eCommerce they may find the are losing sales to online companies. Even if they do enter this medium the marketing  is alien. Some companies are choosing to integrate an internet presence wit their bricks and mortar businesses, combining marketing in order to leverage brand name awareness and create synergy,  seeing the marginal costs created only alternatively the internet may be used only to support the marketing of the bricks and mortar stores or operations. Other companies are determined that  ecommerce strategies and operations should be self sustaining, and whilst their can be synergy, the internet sales need to be profitable in their own right and are separated from the  bricks and mortar operations. Barnes and Noble has been a business that has pursued this separation of ecommerce and brick and mortar trade.  There is always a cross over between the bricks and mortar operations. It appears that this integrated approach is one of the more popular and seen as more successful. The  separation of operations, as seen with companies such as Barnes and Nobel is very difficult, and many of the successful website may be seen as supported by bricks and mortar  stores (Sliwa and King, 2000). Other companies using the integrated approach include companies such as Coldwater Creek Inc, where sales are coming in at a time many other companies are  struggling (Sliwa and King, 2000). Part of this may be due to the increased flexibility with income being created by the bricks and mortar stores while the e-stores are becoming