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    Marketing Case Study: Comparison between Wawa and Sheetz retail gasoline chain stores

    Number of Pages: 5

     

    Summary of the research paper:

    This 5 page paper compares and contrasts these retail stores in the Northeast. Additionally, other competitive forces are discussed. Recommendations are made. Bibliography lists 6 sources.

    Name of Research Paper File: RT13_SA212gas.rtf

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    Unformatted Sample Text from the Research Paper:
    commuting back and forth between New Jersey and New York, and New Jersey and Pennsylvania for examples. Many commuters who are rushing around do not care about paying a few  cents more for a cold soda and so go to the establishments that can give them a quick cup of coffee and perhaps even a sandwich they can save for  lunch. While this sounds like a good idea, and many people do take advantage of the convenience, it is not like 7 Eleven has a monopoly on the idea. There  are Quick Checks and Dairy Barns and all sorts of quick places that charge a lot, but offer a nice array of items from candy to milk to cigarettes. Some  of these stores are part of a gas station chain as well, so drivers who are traveling for business or pleasure can stop in and buy retail items while they  ar filling their vehicles with gas. Two Northeast marketers are Sheetz and Wawa and both businesses which market gasoline along with grocery type convenience stores have done relatively  well. In comparing and contrasting the two, However, one will see completely different stories. Each of the companies had gotten their starts in different ways, albeit in similar locations. In  evaluating these two retail chains, one should recognize each of the firms strengths, weaknesses, opportunities and threats. In terms of strengths and weaknesses, each of the companies--Sheetz and Wawa--have  their own particular attributes. Certainly, the companies compete and so are threatened by retail giants like Wal Mart and Acme because both stores sell retail goods. However, while Wawa and  Sheetz sell small portioned foods at high prices, Wal Mart sells almost the opposite. From appearances it seems that many people are willing to pay more for their food products 

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