Research Paper on:
Marketing Case Study: Riley's

Unformatted Sample Text from the Research Paper:
Families are shown with huge smiles on their faces and there are people taking things home as if it were Christmas. It is the materialistic side of the individual that  is touched when these commercials prompt them to think that they need an item that is really a luxury. Consumers also have other beliefs. They believe that prices do not  vary from store to store and they are not attracted to promises. They want caring, knowledgeable and organized sales people and want stores to have a wide selection, but not  one that is overwhelming. Displays should be attractive and grouped by category. They do not want to spend a lot of time in the store, and all this is conveyed  by the case study and analysis submitted by a student. Consumers want a lot, and expect to be treated well by the store personnel that purportedly wants their  business. Of course, as most shoppers know, the reality is far from the promise. There are lures to get one to the stores, but once inside, a lot depends on  luck. Which sales person will help the individual? A large part of the customer satisfaction experience will pertain to who is there at the time. In the case study  submitted by the student, the store initially known as Bud Rileys had been doing well. However, the problems began to surface when new stores would crop up, giving the appliance  store a great deal of competition. In fact, it used to be that when people would buy appliances they would go to establishments that catered to their needs, just as  people frequented shoe stores and apparel shops. Today, things have changed and as pointed out in the case study analysis, there is more competition. Store profiles of Rileys competitors include