Research Paper on:
Marketing Research Application

Unformatted Sample Text from the Research Paper:
component that they are. Companies such as Nordstom, Starbucks Coffee, and Lands End have become famous and successful through their acknowledgment that people want and need to be treated as  unique and special individuals. Despite the sometimes overpowering prevalence of cookie-cutter restaurants, clothing stores, shopping malls, and book stores people still know that they are unique (even if others  arent). As a result, organizations that treat each of these individuals as just so much grist for the mill have begun to be worn down by the sure and  steady commitment to customer service that the less "trendy" but more committed organizations have exhibited. This ideology can certainly be applied when the organization operates on a much larger scale  such as that demonstrated by the discount super-stores which are the focus of this report. Just like everybodys grandmother or high school history teacher used to say "if you fail  to plan, you should plan to fail." A successful business plan not only should but must always incorporate the marketing function into its strategies and calculations. The greatest  product with the most features is not going anywhere without the equally great support of an exciting and compelling marketing campaign. Likewise, the best possible prices or product availability are  meaningless of potential customers are unaware that a certain organization consistently has those particular features. Marketing and planning working together provide a vision of the future and what the future  can be, Therefore, planning is also an absolutely essential component of any marketing research effort. Because a successful marketing plan assures the publics willingness, enthusiasm, and word-of-mouth support of  an organizations product or service, it is necessary to know as much as is humanly possible regarding the population being targeted. Following a carefully designed and executed strategic plan for