This 24 page paper presents an analysis and marketing plan for a company wishing to sell small hatchback cars targeting families in the UK, providing them with a second car. The external environment is examined, and the company is considered with the use of a SWOT analysis. Issues such as competitive advantage, positioning and the target of all discussed before a marketing plan, along with forecast and budget is presented. The company the marketing plan is provided for is a fictitious case study provided by the student, but the application marketing theory could be applied to any company. The bibliography cites 16 sources.
Name of Research Paper File: TS14_TEcarprimo1.rtf
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