This 5 page paper compares and contrasts three books about business and their authors' opinions of what it takes to succeed in the global marketplace. The three are Microsoft First Generation by Cheryl Tsang; The 22 Immutable Laws of Branding by Al and Laura Ries and Built to Last by James Collins and Jerry Porras. No other sources are listed.
Name of Research Paper File: D0_khtrmar.wps
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