Research Paper on:
Martin Shoes, Inc. (Case Study Analysis)

Unformatted Sample Text from the Research Paper:
marketing department prompts the sales staff to call shoe retailers and they enter orders into their laptop computers. Also, in the case study, it is noted that the warehouse personnel  generally review the orders and ship them through a common carrier as soon as it is permissible. Then, after an order is shipped, the billing department is notified to prepare  a customer invoice. While payment terms vary, the case study also notes that payment is usually expected within 30 days. Finally, when the billing department does receive a payment, the  clerks will credit the customers account as well as to record the cash received. In evaluating this case with the use of principles of business process reengineering, there are  several observations that may be made. First, it seems that conventional business measurements rely on heroism, but this is really dysfunctional because heroic gestures are not repeatable (Pink, 2001). In  other words, they occur spontaneously and so they are not a part of a planned system. In respect to the idea of organizing data around outcomes and not tasks, this  is a relatively new concept. Olalla (2000) explains that most firms drag a Taylorism type of logic along with the organization. They also have a tendency to split processes into  tasks and create a hierarchy (Olalla, 2000). A new approach is outcome-based. Rather than compartmentalize functions and pigeonhole ideas, the new methodology may encompass a broader approach. In organizing around  outcomes, firms are able to make decisions at the point of service. In the case study provided, it seems that the firm operates in a task oriented fashion, but with  some functions of the new typology. In other words, by and large, there is a system and tasks assigned to different departments, but because the system operates in a live