Research Paper on:
Media Moguls

Unformatted Sample Text from the Research Paper:
the market place when and only when those technologies are profitable for big media corporations. This paper will present a position on that statement. MEDIA AND COMMUNICATION There  can be no argument that new technology has taught society to appreciate and rethink old skills, technologies and values. During this process, one can easily understand how with every  technological advancement, it becomes more and more difficult to maintain magazines, newspapers and radio in the manner once used due to consumer response.  Cheryl Woodard, whose book entitled Starting and Running a Successful Newsletter or Magazine, 2nd Ed is "a step-by-step guide to the business side of publishing" (Woodard, 1998, p. PG),  helps one to understand all the integral components that go into creating a magazine. It is no wonder, then, that even some of the most well known publications are  having such a difficult time staying in business. Indeed, as technology continues to improve communication between and among social and business circles, there will come less of a need  to consider traditional media, as they will no longer prove effective. While new technology has allowed the big media corporations to reach many more people in a faster and more  profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is no longer the consumer  that is the power behind the product. With the advent of newer, better, more hard-hitting advertising, the consumer has little to do with whether or not a product sells;  it is the big media and communications technologies that are doing a hard-sell tactic and this creates more sales. But is there anything ethically wrong with doing this? When