Research Paper on:
Methodology; Research To Assess How the Non Sale of VHS Players Should Impact on the Marketing of Dixons

Unformatted Sample Text from the Research Paper:
players and recorders. The increased functionality and falling price of DVD players that can also record has accelerated the potential obsolescence of the video of VHS recorder. Dixons, a major  UK retailer has decided to stop selling these in favour of only DVD players. However, this is likely to have an impact in terms of marketing. Goods that a consumer  either wants, or believes they want may not be available, so Dixons need to make a smooth transition and keep the majority of their stakeholders happy during this move.  To undertake research into the area we need to consider how this can be undertaken. There are two approaches we can take; qualitative and quantitative. Quantitative research relies more on  a large amount of results, with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and effect relationships in  this case detemining how Dixons will need to market DVD players and send out the message that this is for the benefit of their customers.  The methodologies for this approach will often be based on scientific procedures of investigation. Quantitative research includes descriptive, correlational, quasi-experimental and experimental (Curwin and Slater, 2001).  Qualitative research is narrower and more concentrated by looking to information to be gained in-depth from a smaller quantity of subjects.  Often this research will be word based with methods such as recorded in-depth interviews and other data which is not so easily classified. Qualitative research is best suited to phenomenological  research Grounded theory, ethnographic and historical research. For this research we want to gather data which we can compare and describe the