This 8 page paper provides a case study analysis. A SWOT analysis in addition to an examination of the four Ps is included. Bibliography lists 5 sources.
Name of Research Paper File: RT13_SA909swt.rtf
Unformatted Sample Text from the Research Paper:
feel the strain of competition and want to develop an improved marketing plan. Marketing is important in the scheme of things and this is certainly a good idea. However, there
are many threats to this fledgling organization and the current economy is also indicative of troubling waters ahead. What should Marshall & Evans do to secure their future? What kind
of marketing plan is best for this enterprise? Many questions loom, and it is prudent to evaluate the company through a SWOT analysis, and a look at marketing mix, before
making recommendations. It seems that this analysis reflects the current market conditions and provides a cogent look at this particular company. Through understanding the history of the firm, the
competition, and the future of boating, one will be able to make recommendations for a marketing program. II. SWOT Analysis Strengths * Marshall & Evans is an established
company in the area, so even if there is new competition, theirs is a known entity. That gives them an advantage. * The Rideua waterways is popular and attractive. *
Marshall & Evans started as a savvy company that was able to start a business and be successful at it. The company history is excellent. * The company offers personal
service. When a customer rents a houseboat, they receive personal instruction on how to care for and operate it. Other companies provide a watered down version of this service. *
Marshall & Evans offers a bottle of wine with each rental as well as basic necessities such as a barbecue and dishes. * In regard to discounts for the
houseboats that sleep four, Marshall & Evans is a price leader. Weaknesses * The business does have the potential to create a great deal of pollution. * While Marshall