Research Paper on:
Nail Varnish Marketing

Unformatted Sample Text from the Research Paper:
of the 4 Ps; product, price, promotion, placement the we can see the starting point is with the product. Here we already have a have a product; a nail varnish.  However, this has an advantage as it appears to be able to differentiate itself from the rest of the market. The fictitious product here is a pen that contains many  different colours, the way it works is simply by pointing at the nail set on a colour and then it is able to dispense the colour so that the nail  is automatically coated in the nail varnish chosen. In considering the product we need to first consider the most suitable target market  for the product. Research here has indicates two potential markets. The first market may be seen as the luxury market, this target market can be seen as the upper segment  if the cosmetics industry. The audience targeted are usually women in the demographic profiles of A to B where there is a higher disposable income and the perception of quality  is important. This target audience are unlikely to purchase their cosmetics off the shelf of a discount store, but will look more to the individual attention as well as the  exclusivity of specialist cosmetic counters. The perception of the products is also important with the role being seen as essential and enhancing by the target audience. Here there is a  need to see that there is a value added to the differentiation and the way in which the packaging and marketing are undertaken need to reflect the tastes of this  market. However, if we look at the other potential market then we can see that there may be a clash if we also pursue the second potential market.