In fifteen pages ecommerce CD industries cdnow, 101cd's, and cdwow are examined in terms of profile, market, weaknesses, and strengths. Fifteen sources are cited in the bibliography.
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Everything from pharmaceuticals to sports equipment can be bought and sold electronically. The Music industry, which has traditionally been on the cutting edge of new technologies was arguably one of
the first to take advantage of the power of the internet. "The Internet is a powerful marketing medium for music," said Edgar Bronfman Jr., CEO of Seagram, the parent company
of Universal. "We have to embrace this change that is impacting the business and be at the forefont of the change"(Krochnal 2001). With the addition of streaming media and MPEG
technologies, the music industry was able to send samples of albums to customers through their computers. Some of the front runners in the online music industry today include cdnow.com, cd-wow.co.uk
and 101cd.com. What has made them front runners? In traditional businesses, the things that generally make one a front runner still
apply, it would seem. The ability to take a calculated risk, a fairly substantial risk leverage, and marketing savvy, are some of the characteristics that can be found in each
of these companies. Each had the distinctive ability to be on the cutting edge of technology and still continue to do so.
"We really consider data architecture to be the component of a successful on-line content and transaction facility," statesMichael Krupit, Vice President of Technology and Creative Services, CDNow, Inc.
The company was founded in 1994 by two brothers, named Jason and Matthew Olem, who at first only carried and recommended music
through a Telnet store. This was such a successful venture, that in a matter of months they decided to open their cyber door. From day one, the store was a