• Research Paper on:
    Outback Steakhouse (SWOT Analysis)

    Number of Pages: 3

     

    Summary of the research paper:

    This 3 page SWOT analysis explores Outback Steakhouse. Many facts are relayed. Bibliography includes 3 sources.

    Name of Research Paper File: RT13_SA713Out.rtf

    Buy This Research Paper »

     

    Unformatted Sample Text from the Research Paper:
    and generates in excess of $3.6 billion (Glass, 2006). A SWOT Analysis on this company is as follows: Strengths * This is a very large corporation and has been  quite successful over the years. * It has a sound reputation and a large following. * Customer service is thought to be good. * Outback sponsors community events  such as an Outback Steakhouse golf tournament (Elliott, 2007). * The company had introduced a value menu (Glass, 2006). This could potentially draw a new market segment to the restaurant  units. * This is a firm that has expanded a great deal and is now taking advantage of the international market. Weaknesses * Outbacks February, 2006 figures were less  than expected, even though it was in part explained by the weather (Glass, 2006). * The value menu did not do as well as anticipated (Glass, 2006). * The pricing  in general is high for a chain restaurant. * The fact that it is a "chain" to some extent seems to detract from its value as a restaurant that does  have good quality food. Opportunities * The chain can increase its notoriety. For example, its recent move of the golf tour may see A-list celebrities at the event (Elliott,  2007). Bill Murray is one celebrity named (Elliott, 2007). Outback may then want to make commercials with Murray. * Verizon will now provide service to OSI, which allows the company  to link the restaurants and business operations throughout the U.S. in order to "leverage the performance and operational attributes of an all-IP networking infrastructure" ("OSI Restaurant Partners," 2007). * Outback  could enhance its value menu and target certain individuals by sending them coupons. For example, OSI may want to market to the retired set by mailing them coupons and enclosing 

    Back to Research Paper Results