• Research Paper on:
    Overview of the British Advertising Agency Saatchi and Saatchi PLC

    Number of Pages: 6

     

    Summary of the research paper:

    In six pages this paper examines the late Eighties difficulties encountered by the British Saatchi and Saatchi advertising firm in a consideration of what they need to do to address issues of decentralization, diversification, and globalization. One source is cited in the bibliography.

    Name of Research Paper File: CC6_KSsaatchi.wps

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