Research Paper on:
Perdue Farms, Inc. (Case Study Analysis)

Unformatted Sample Text from the Research Paper:
general sense. Other aspects of the business are discussed and Perdue is viewed as a relevant company in the industry. Although it is true that the Perdue brand is well  known, and many people are aware of the firms over the top commercials, the company does face many challenges. This privately owned enterprise has witnessed the rise in popularity of  chicken as well as the increased attention to environmental problems. Bird flu, for example, is something that poses a threat to the entire industry. However, this is something that is  really not a large part of this investigation. Still, everything must be considered when evaluating a firm, inclusive of a look at potential threats. In order to do a thorough  evaluation of this firm, a SWOT analysis may be helpful. A SWOT analysis considers the strengths, weaknesses, opportunities and strengths aligned with a specific organization. It lists internal matters aligned  with a specific company in evaluating that firms weaknesses and strengths but looks at external factors in examining the companys opportunities and threats. A SWOT Analysis for Perdue, based on  information gleaned from the case study, along with additional insights, is as follows: Strengths * This company has paid attention to values, a mission and a vision. It knows  where it is headed as it has clearly defined goals. * Frank Perdue is a recognizable face. * This is a family owned and operated business. When Jim took over  for Frank, he was welcomed with his "people first" management style. * This firm has had remarkable success in branding its chicken. * The case study demonstrates that this firm  has put quality and efficiency high on its list. * This firm is an industry leader when it comes to research and development practices. * This company lists a