This 30 page paper examines the company Pfizer. The paper looks at the mission, vision and value of the company, its' grand strategy and long-term objectives and its environmental condition within the context of its' industry with the use of a SWOT analysis examining the strengths, weaknesses, opportunities and threats faced by the company. The writer then looks at the value chain, and short-term objectives of the company and suggests tactics strategies which could be utilised to satisfy the short and long-term objectives. Please note, this paper does not include an introduction or background of the company. The bibliography cites 9 sources.
Name of Research Paper File: TS14_TEpfizer1.rtf
Buy This Research Paper »
Unformatted Sample Text from the Research Paper:
data 27 14. Specific Competitive Issues 28 15. Marketing Information 30 16. Conclusion 31 References 32 6. Vision and Value Statement Pfizer Pharmaceutical has a very compressive mission statement that is very inclusive, and although it is
clearly apparent from their business model statements and culture that there is a vision and some strong underlying values the company is not issued separate vision of value statements. Mission
statement in which the company dedicates itself to "humanitys quest for longer, healthier and happier lives innovation in pharmaceutical, company and animal health products" demonstrates the purpose, and a vision,
which is a quest for longer and happier lives, and the values which include innovation. Values are also reflected in the corporate governance documents which emphasize the need to partnership
in joint responsibility, of the company towards its employees and other stakeholders, and of the employees towards the company. 7. Grand Strategy The mission statement is a good store in
point to determine the grand strategy of Pfizer Pharmaceutical. The company is a commercial organization and a principle of the company of creating value for shareholders through a range of
different business approaches which undertake to satisfy market needs in a manner which is viable in the creation, and increase of revenues and profits. The grand strategy
is one of innovation and marketing. The company seeks to continually develop new products managing them in such a way that despite the numerous failures which are common in pharmaceutical
market that should always be some new products coming to market, making up to those which are moving out of their paid periods. It is only with the continual innovation
in the company sees its long-term potential being realized. Strategy of innovation and product research and development is not new, this is a foundation on which Pfizer pharmaceutical has been
Back to Research Paper Results