A 7 page paper discussing the company's strengths, weaknesses, opportunities and threats (SWOT) assessing only the tobacco component of the company. Without question, Philip Morris has been a tobacco industry leader for generations. The Marlboro Man made millions of women swoon and Marlboro reds are the brand of choice among underage smokers who believe puffing away to be 'cool.' Lawsuits have been a fact of tobacco company life for more than 40 years, but manufacturers almost always were able to claim the defense that smoking was a matter of informed choice and that adults are responsible for their own actions. However, recent evidence of addictive quality manipulation has served to increase unfavorable results in court decisions and place settlements in the range of excess of $50 million. Bibliography lists 13 sources.
Name of Research Paper File: CC6_KSphilMo.wps
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