In eight pages this paper examines how the arguments a politician makes can pack more punch as a result of positive print media reinforcement. Six sources are cited in the bibliography.
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media to their utmost advantage. People tend to believe what they see in print. Because of this, the public relations and media feedback a politician gets can make
or break a campaign. This paper will discuss some of the reasons why this happens as well as how it happens. USING THE MEDIA FOR ADVANTAGE Determining just
how well the presidents approval rating is on any one particular day can fully depend upon which paper one is reading, as well as which page in the same publication.
It might seem quite unbelievable, but newspapers often run two or three separate poll results that reflect conflicting findings. For example, in 1995 the New York Times ran
two different articles that offered supposedly accurate impressions of the current public approval rating. While one piece contended that the country was feeling mixed emotions, the other asserted that
all was well with the White House goings-on. Indeed, which story made it on the front page was clearly indicative of the medias
power in determining the political climate. "...The press gives too much attention to discussions of personality and motivation instead of providing citizens with information on issues" (Jamieson et al,
1997, p. PG). There are virtually no constants in life, and political popularity is one component that experiences more change than most things. From one day to
the next, the presidential approval rating can bounce from sky high to the depths of condemnation. It can be argued that keeping the constituency satisfied is one monumental task,
a task that is difficult enough to uphold with just a single man. That is why Congress experiences much of the same fluctuation in approval rating as does the