Research Paper on:
Position of BMW in an Auto Industry That is Changing

Unformatted Sample Text from the Research Paper:
There is a subtle arrogance in the US that has the effect of placing the US at the center of any industry, and particularly that which manufactures autos.  In the case of the global auto industry, however, that unthinking assumption holds true. The global auto industry is changing, but the US continues to be the largest market  for new cars. That fact makes the US attractive to automakers based in several nations, but those automakers have shifted strategy in recent years. In the case of  BMW, its South Carolina facility is the only one in the world that produces its high-end SUV. This places production into the geographical area in which the company expects  the highest level of sales for the model, but keeps manufacturing contained in a single facility so that it is not duplicating efforts elsewhere.  Of course BMW seeks to increase sales year on year, but it does not and never has sought to achieve any significant portion of share of the mass market.  It does seek to increase its share of the luxury and high-end markets in developed nations, however. Pursuit of this end has resulted in the introduction of several  new models over the past few years, models that represent a departure from traditional BMW styling yet retaining the BMW excellence in engineering and manufacturing for which the company is  so well known. The company has embraced these new directions without abandoning the traditional models on which the companys reputation was built.  Whereas other manufacturers make the fatal mistake of abandoning the very market segment that made them successful, BMW continues to serve that core segment well as it seeks out other