This 14 page paper is a proposal to for the export of Virgin Cola to Ethiopia. The paper looks at the position of Virgin Cola using a SWOT analysis to identify the strengths, weaknesses, opportunities and threats. Three potential markets are assessed; Southern Sudan, Rwanda and Ethiopia, with Ethiopia identified as offering the greatest potential opportunity. The potential entry strategy is then outline. The bibliography cites 8 sources.
Name of Research Paper File: TS65_TEvirgincola.doc
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