Research Paper on:
Public Relations and the Job of a PR Professional

Unformatted Sample Text from the Research Paper:
early days of this field, the roles of press agentry and publicity were emphasized for good reason, it was from these two places that public relations grew to its current  importance (Tampa Bay Public Relations Society of America, nd). As time went on, however, and more companies began using public relations specialists, the definitions also grew to include:  * The need for research prior to initiating actions, careful planning and thorough evaluation or measurement of results (Tampa Bay Public Relations Society of America, nd). * A continuing, systematic  process instead of a one-time or single activity (Tampa Bay Public Relations Society of America, nd). * Public relations role as an essential function of management (Tampa Bay Public Relations  Society of America, nd). * Multiple audiences or publics (Tampa Bay Public Relations Society of America, nd). * Public participation, mediation, conciliation, arbitration and accommodation as important tools (Tampa Bay  Public Relations Society of America, nd). * The need, in most instances, for long-term commitment (Tampa Bay Public Relations Society of America, nd). In many cases, perhaps most, the emerging  definitions described what PR specialists did rather than what public relations was (Tampa Bay Public Relations Society of America, nd). Finally, in 1988, the Assembly of the Public Relations Society  of America adopted a definition of public relations: "Public relations helps an organization and its publics adapt mutually to each other" (Tampa Bay Public Relations Society of America, nd). The  definition inherently implies the functions that were included in the prior "definitions" such as communications, planning, evaluation and research (Tampa Bay Public Relations Society of America, nd). The Public  Relations Society of America also identified the many elements or public relations, a sample of which are cited here: * Media Relations -- Relating with communications media in seeking publicity