In ten pages this paper examines marketing mix, target audiences, and research as each pertains to Krispy Kreme donut sales and promotion in a Quicktrip marketing plan of promotion and sales. Three sources are cited in the bibliography.
Name of Research Paper File: D0_MTdonuts.rtf
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trip. Quiktrip is a combination gas station/convenience store, geared toward customers to need a fill up of gas at reasonable prices and who also might purchase other "to-go" items such
as drinks, snacks and sandwiches. The assignment in question asks the student to create a marketing plan to sell doughnuts at the store. The plan will be presented
to the marketing department. The reason for consideration of offering this new product is because of customer requests. According to the
student, customers have indicated they would like to see Quiktrip offering Krispy Kreme doughnuts, like Schnucks supermarkets do. In addition in to keeping within Krispy Kremes distribution methods, introducing
this product into Quiktrips product mix would be a logical conclusion and addition, while serving the needs and desires of customers. The
product in question is a doughnut that has obtained somewhat of a cult following among its admirers. Part of the reason for this is because it is simply a
tasty doughnut. The other reason for this is because of Krispy Kremes marketing strategies, which involves basically not oversaturating a particular area with doughnut shops or distribution points.
Because of this, Krispy Kreme stores and outlets attract customers in droves. There is probably little surprise as to why Quiktrip would like to be part of this action.
The purpose of this paper is to try to provide the student with an idea of the marketing it would be serving
by offering Krispy Kreme doughnuts. We will do this by examining doughnut trends in general and by examining the Krispy Kreme strategy. We will then follow up with
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