Research Paper on:
Recommendations for South African Breweries

Unformatted Sample Text from the Research Paper:
Breweries (SAB) has been in existence for more than a century, but only took a global expansion view in the mid-1990s. Since that time, it has focused on entering  emerging markets of the world to grow to be the worlds second-largest brewer. The purpose here is to perform a SWOT analysis of SAB and to suggest a future  direction based on that analysis. SWOT Analysis Strengths * SAB has 118 breweries in 24 countries (Welcome, 2003). * SAB is the worlds second-largest brewer. * The company entered Central  America in 2001, becoming its first international brewer and the largest manufacturer and bottler of soft drinks in Central America (Welcome, 2003). * One of the companys Polish brands is  one of Europes top ten brands (Welcome, 2003). * SAB is committed to efficient operation, a necessity in todays business environment. "The Ibhayi brewery in South Africa can produce  2.3 million hectolitres each year, run by a shift of just 13 people, at a capital cost of just US$47 per hectoliter" (Welcome, 2003). (Note: a hectoliter is 100  liters.) * SAB distributes Heineken and Amstel in South Africa and other countries. Weaknesses * The company has been over-reliant on emerging markets in the past. * Sales and revenues  are dependent on emerging markets state of evolution. * South African capacity may be underutilized by 2001 (Johnson and Lawson, 2002). * Heineken and Amstel brands may come to compete  with SABs own brands. Opportunities * Acquisition of a larger brewery in an established economy can add to SABs standing in the international community. * There are larger numbers of  emerging markets in todays environment. Threats * Though SABs general trend has been upward since beginning its global outreach efforts in 1994, consumption of all alcohol has declined in many