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    Number of Pages: 6


    Summary of the research paper:

    This 6-page paper is a SWOT analysis of Capitol Records and EMI, its owner, as well as an overview of trends in the recording industry. Bibliography lists 3 sources.

    Name of Research Paper File: D0_MTcapswo.rtf

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    Capitol is a division of the EMI Group, well also include some EMI information as well. Strengths The one main strength that  both Capitol and EMI bring to the table is brand longevity and brand awareness. Capitols famous location and Hollywood and Vine is well-known (in fact, the companys Web site focuses  on this -- the URL is www.hollywoodandvine.com, which almost everyone knows) (Bramhall, 2005). Capitol is also known through its recording stars including Paul McCartney, the Beastie Boys, Radiohead, and through  Capitol Nashville, Garth Brooks (Bramhall, 2005). Capitol is also demonstrating it can be in tune with the times -- it has an  urban division, Priority Records, and records hip-hop stars such as Snoop Dogg, Ice Cube and Master P (Bramhall, 2005). Capitol has also  been around for awhile. Launched in 1942, the record company became the recording label for famous names over the years, including Frank Sinatra, The Beatles, Pink Floyd and Tina Turner  (Bramhall, 2005). EMI Group itself is also a fairly large name -- it houses a variety of famous recording artists as well.  The Capitol name, therefore, is a large draw. Musicians from all walks of life are thrilled to be signed to the Capitol  label because there is a definite mystique behind the name. Because this is a known name, its a popular one -- and there is no question that Capitol doesnt run  into a brand identity problem (nor, for that matter, does EMI). Because of that, Capitol can attract the top stars (not to mention the top consumers who buy those stars 

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