This 7 page paper gives an extensive SWOT analysis of Coca-Cola with the results incorporated into Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) tables. The bibliography cites 5 sources.
Name of Research Paper File: TS14_TEcokeswot.rtf
Unformatted Sample Text from the Research Paper:
this requires an understanding of the firm in its environment. To undertake this the firm can be considered using a SWOT analysis and the results used to create an EFE
and IFE table. The firm has a large number of strengths. Geographically the company is active in over 200 countries, and 60%
of the sales come from outside the United States. In terms of market share the company commands in the region of a 50% share of the soft drinks market, and
overall the drinks account for 2% of the liquid intake of the world (MSN Money, 2009). The product is obviously liked, but as seen Coca-Cola itself is not the bottler
and this is delegated to subsidiary or independent contractors in each company, therefore the company has limited roles, the main one may be seen as marketing. The brand name is
perhaps one of the best known in the world, with a globally recognised image. It is not only the coke product that is sold, there are a range of other
brands, including Dasani water, minute maid fruit juices. The firm also benefits from sales though major distributors, not only supermarkets but through firms such as McDonalds and at Disney Resorts.
It may also be argued that research and development is a strengths with the way that new products have been lunched, such as Cherry Coke and Vanilla Coke.
This may be seen as a result of the marketing strengths that are seen within the company and the way these have been developed
to suit the changing market conditions and the seasonal marketing, such as the Christmas advertisement using the polar bears and the decorated trucks. There are also the uses of strategic