A 5 page paper which discusses several aspects of the Internet and promoting a product on the Internet. Information in relationship to the most involved countries is included, as well as information regarding the number of users. The pros and cons of advertising or promoting on the Internet is discussed through simple descriptions as well as through a discussion of market segmentation and a SWOT analysis. Bibliography lists 2 sources.
Name of Research Paper File: JR7_RAsell.wps
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