In ten pages Sonic's operations of fast food are examined in terms of diversity that is accomplisehd without making any type of overt declaration or statement regarding diversity. Ten sources are cited in the bibliography.
Name of Research Paper File: CC6_KSmgmtSonicDiv.rtf
Unformatted Sample Text from the Research Paper:
Corporation was founded in Oklahoma City, Oklahoma in 1953, with the current Sonic name and the current Sonic concept. Nearly everything else has changed, however.
Diversity seems to have grown past the point that it needs to have any specific goals established, or even mentioned for that matter. Its president is
a woman, and the company has expanded into Mexico with several franchised locations (Sonic Corporation, 2001) - meaning that these new locations are not company owned, but that it has
actively negotiated, trained and built the famous Sonic relationship with its Mexican franchise organization. Sonic does not present a specific mission statement at
its website, but it does provide a list of core values that include: * "To promote respect for everyone touched by our brand * "To reflect an entrepreneurial spirit and
the power of the individual * "To emphasize the importance of relationships as a way of life * "To offer a variety of special items that surprise and delight our
customers" (Backgrounder, 2003). President Pattye Moore consistently reverts to the relationship theme in public appearances and in print (Profile, 2002; (Sonic president succeeds
through relationships, 2002), and CEO J. Clifford Hudson credits the concept with having great influence in the turnaround at Sonic that began in 1995 (Goldman, 2002).
In the process of making that turnaround, Hudson was careful to recruit some of the industrys finest managers, but also to retain "executives who could relate to
store owners, described by one executive as mainly good ol boys who have some or no high school, but who have good common sense and a strong work ethic" (Lienert,