Research Paper on:
Southwest Airlines’ “Secret”

Unformatted Sample Text from the Research Paper:
the leadership position in passenger boardings, and it is one of the nations most admired companies. The purpose here is to assess some of the reasons for Southwests continued  success at a time that its industry is struggling desperately. Hijinks and Sobriety Wendy Zellner (1997) and her editor write that at a  Southwest function, "220 adults do the chicken dance ... They clap and flap their wings with abandon - and were only an hour into Southwests Culture Day" (Zellner and Dallas,  1997; p. 12E4). Another author reports that Herb Kelleher showed up in a hangar at 2 a.m. on Halloween, dressed as Klinger from the TV show M*A*S*H to thank  the mechanics for working that night (Chakravarty, 1991). The fun at Southwest extends to all levels. Flight attendants have held on-board contests  for the largest holes in socks and stockings, they have delivered the pre-flight safety information to a rap beat. One pilot reportedly told passengers, "As soon as yall set  both cheeks on your seats, we can get this ol bird moving" (Chakravarty, 1991; p. 48). Kellehers perspective was that skills could be taught; Southwest would hire according to  positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want you, no matter how skilled you are. We can  change skill level through training. We cant change attitude" (Chakravarty, 1991; p. 48). The official position was that having fun at work made  work more enjoyable, but that it also carried another significant benefit. "Kelleher explains: Whats important is that a customer should get off the airplane feeling: "I didnt just get