Research Paper on:
Starbucks

Unformatted Sample Text from the Research Paper:
as Porters Fives Forces model the real strengths of the company may be better appreciated. 2. PEST Analysis Political The political environment may be seen as having a very  important impact on Starbucks . It is the determinant of legislation and policy under which the company operates and it also appears that the current dispute between the US and  the EU over steel tariffs may have an unforeseen impact as the EU threaten to extend a range of tariffs on all US goods to be imported into the EU.  This has not yet happened, but is likely to occur unless President Bush announces the dropping of the steel tariff by the middle of December 2003. This will increase the  costs to the franchises in Europe and as such may have an impact on the way business is undertaken. This is also an example of the way on which  the company is vulnerable to international as well as local politics. The anti American feeling stirred up by the war on terrorism may also indicate that there may be  drops in international sales on some countries, especially Germany and France where the feeling is the strongest. The political environment may also be seen as influencing the economic conditions.  Economic The economy is relatively buoyant. In much of the US and Europe over recent years there has been a mild recession. The  economy has slowed down, but has since started a recovered. This may be seen as a reflection of the confidence in the political situation as the recession was avoided due  to continued levels of public spending. This only occurs when the population are comfortable and secure that they do not believe a recession will occur, it may be a self