Research Paper on:
Strategic Analysis of Southwest Airlines

Unformatted Sample Text from the Research Paper:
has remained profitable. The reason to their success can be attributed to a number of different factors, most of which stem from the vision, mission and strategies the company adopts.  When Southwest Airlines is first started by Rollin King and Herb Kelleher behind a new idea; a vision for an airline that offered the lowest possible fares and still get  people to the destinations they wanted to be. The idea was if they could do this and you shall customers had a good time on a journey that they would  come back and fly again with them (Southwest, 2007). The vision of the airline and its mission have not changed. Southwest distributed as being the first airline to follow the  low-cost model; offering a straightforward no-frills service that facilitated the ability to offer customers the lowest possible airfares. The company does not have a vision statement, but it is inherent  within its declared mission which is written in two parts. The first part of Southwest Airlines mission is stated as being "Dedication to the highest quality of Customer Service  delivered with a sense of warmth, friendliness, individual pride, and Company Spirit". Therefore, it can be seen that in the vision  and mission there may be the emphasis placed on low pricing, but this is not undertaken at the cost of quality. Low-cost does not mean low quality in terms of  customer service. The company also has a mission in relationship to the work and conditions it provides its employees and the dedication it expects from its employees. This is seen  in the second part of the mission statement which states; "We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity