• Research Paper on:
    The Airline Industry in Europe

    Number of Pages: 20


    Summary of the research paper:

    This 20 page paper examines the European airline industry. The paper looks at the development of the industry examines it using Porters five forces model, a PEST analysis and a SWOT analysis, looks at the marketing trends and the resources that are available and resources that are needed and finishes by considering the potential future trends. The bibliography cites 13 sources.

    Name of Research Paper File: TS14_TEaireup.rtf

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    Unformatted Sample Text from the Research Paper:
    Future 24 1. Introduction Travelling across Europe can now be accomplished in hours when in past centuries this would take days or  even weeks. The development of the airline industry has changed the way travel takes place. In Europe in the early days this was the prerogative of the rich, today there  are many cut price airlines competing for travel fares which are both faster and cheaper than the alternatives. To consider the airline industry in Europe the first stage is  consider the development of the industry and how it reached the current position, after this we can look at the industry considering the macro and micro factors along with the  current trends and how these may change in the future. 2. History of the Airline Industry The aviation industry as we know  it began with Orville and Wilbur Wright who started to experiment with gliders, to which they later added engines and created the first mechanically powered aircraft. The work of the  Wright brothers continued, but was also joined by the work of aviators such as Santos-Dumont and Louis Bleriot who designed the first monoplane that flew across the English Channel in  1909 (AIAA, 2003). However, these were not yet able to carry passengers. In 1933 there was the role out of the first modern style airliner, made by Boeing, able to  carry ten passengers, it was the Boeing 247 (AIAA, 2003, Boeing, 2003). Air travel at this time was very rare and very expensive. In many ways this may be seen  as the very beginning of the services lifecycle. The first passenger pressurised cabin aircraft was the Boeing 307 Stratoliner (Boeing, 2003). This allowed the comfort to be increased with the 

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