This 10 page paper looks at two Yorkshire companies; The Deep, an interactive sea life attraction and John Bull Confectionary a confection company with a factory exhibition centre. The paper outlines the organisations, their premises, structure and products. Following this there is a SWOT analysis, looking at the strengths, weaknesses, opportunities and threats, and a PEST analysis, examining political economic social and technological influences. The bibliography cites 10 sources.
Name of Research Paper File: TS14_TEdeepjbc.rtf
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barrier they face. IN looking at two very different organisations in the UK these may be compared. The Deep The Deep is a charitable organisation which is benefiting
from lottery funding and has the aim of providing a focal centre for the regeneration of Hull city centre as well as providing direct and indirect employment opportunities and an
educational and research environment. The location of The Deep is in Hull, connected to the city centre by a footbridge. The location can also be reached by road as
there is a car park available for a charge of ?3 per car and has a capacity of 280 cars (The Deep, 2004). The locations has many advantages it
is close to a large population, and easy to reach. This means that for visitors to Hull there is not the need for a special journey out of Hull to
visit the location. This also makes access for Hull schools easier. The target market may be divided into educations and tourism, in many ways this may be seen as an
edutainment where all visits are both entertained as well as educated. This is a fast growing sector of tourist attractions and is attracting increased funding due to the social and
educational purposes it service (Kotler, 2003). These types of attractions are also popular with families and the concept of edutainment has been extensively used in marketing, from tourist attractions to
the ale of toys and even food (Sperber, 2002). Then main target market may therefore be families as a tourist attraction, both local and visitors to the area. The
second target group will be educational establishments, with the programme for key stages available designed to encourage the use of the centre for these purposes.
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