Research Paper on:
The Greek God Apollo: The Influence of His Name on Modern Day Products

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John Sperling, was one of the founders of the "lifelong learning movement," which recognizes that employment and education are often linked and that this is a definitive trend in the  modern era (Company History, 2001). The central focus of the Apollo Group, then, has been work with adults in the educational setting. The central strategy of the  company is based in the use of technology and the attempts to address the needs of the adult learner population. The company has defined their basic operation through an  assessment of programs and the development of options for higher learning in working adult populations. Recognizing that many adult learners cannot participate in traditional classroom settings. Apollo Group has  been instrumental in implementing their technology-based strategy through its subsidiaries, the University of Phoenixs UP Online; the UP Professional Development center, and the College for Financial Planning Institutes Corporation (Company  History, 2001). The company has been successful in creating a name for itself as one of the largest providers of "higher education programs for working adults by focusing on  servicing the needs of working adults" (Company History, 2001). SWOT Analysis Strengths The Apollo Group has demonstrated consistent growth in the student enrollment in their programs, and  their strong financial record demonstrates a doubling in their enrollments and their gross revenues between 1995 and 1999 (Company History, 2001). "Apollo Group, looking to continue the growth, completed  its initial public offering on December 6, 1994 with a price of $1.09 per share (adjusted for stock splits)" (Company History, 2001). The companys financial summary demonstrates their  fiscal strength: Financial Summary Apollo Group, Inc. Ticker: APOL Industry: Schools Exchange: NASD Sector: