This 7 page paper is a careful look at the Ford Motor Company and the way in which strategy and marketing need to be looked at in an holistic manner. The paper starts with some background regarding the company and its current position, and then it continues with a SWOT analysis where the overall position are considered with special attention to the marketing mix. The bibliography cites 5 sources.
Name of Research Paper File: TS14_TEfdswot.wps
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