Research Paper on:
The Power of the Media

Unformatted Sample Text from the Research Paper:
range form national and local television stations, radio, the press, advertising and bill boards, books and the internet. The images we see influence the way we see the world, not  only in isolation, although some images are sting enough to do this, such as the images of the terrorist attack on the World Trade Centre, but most impressions will be  made form the accumulative effects of the media and the different impressions that it gives. Some media will have a greater effect on the lives of the audience than  others, for example, it is known that the average time spent reading a newspaper is less that the amount of time watching television. The way in which the decisions are  made to continue with the input are based in concentration span and also entertainment and interest value. The most popular media forms, those that leave the longest impression are the  multimedia experiences where there is sound and vision and may even be a level of interaction, as with the internet. Eisentein (1979) describes this as "amplification and reinforcement". This  is an interesting phrase to use, but she argues that it is the most appropriate to communicate the impact observed. If we look at the base meaning of the words  we can start to appreciate the message that Eisentein is conveying. The term amplification means to make louder. This is done is several ways. It is noted that with  printed material becoming more readily available, means that more people can see it. When a noise is amplified, more people here the message. A printed message can still be  heard but not through the ears. Therefore, with printed media messages were heard by more people. This in turn will then have a multiplying effect as those that have read