Research Paper on:
The Swatch Group (Case Study Analysis)

Unformatted Sample Text from the Research Paper:
in New York? The answer which explains the time zones appear to be rather irrelevant. It does not answer the fundamental question as to why there are different time zones.  Why is there a different time wherever one goes on the planet? In part, there is good reason to have different zones. People have a normal day that begins with  breakfast. The sun rises. Work begins. The daylight is enjoyed. And while this is the case and people like to know that 6 AM is early, and 9 PM means  it is probably dark outside, that does not always work. In Alaska for example, there is an inordinate amount of dark or light for quite some time. Why then, does  the world not get on one time clock? It would seemingly be easier to cope with a system where time is the same all over. Someone flying from one city  to the next will not have to adjust his or her watch, even though they may have to adjust their day. And while that is a simple idea, Swatch came  up with the idea of a universal time called SIT or Swatch Internet Time ("The Swatch Group," 2000). Not only would the time be uniform throughout the world, it would  be different. It would not consist of minutes or hours, but rather made up of 1,000 units per day ("The Swatch Group," 2000). Of course, Swatch time would only exist  on the Internet. And while the idea of a common time is good, as one commentator points out, Swatch does not consider the fact that people will still have to  calculate the amount of hours when compared with Swatch beats ("The Swatch Group," 2000). Obviously, if one is wearing a Swatch with provides the number of beats and hours, then