Research Paper on:
Timex Watch Company Analysis

Unformatted Sample Text from the Research Paper:
domestic product to that of a global one. HISTORY OF TIMEX It was in the 1850s that Waterbury Clock Company first made itself known, becoming a bigger presence in  the manufacture of clocks throughout the 1800s. During 1940 they were renamed the U. S. Time Company, making watches for the military as they were known for their perfect  time-keeping abilities and good workmanship. In the 1950s beginning their first mass production of their timepieces, the company began the famous advertising campaign showing the Timex torture tests with  the well-known slogan, "takes a licking and keeps on ticking". One third of all watches sold at the end of the 1950s was a Timex watch (Timeline 2002). Having  sold more than 500 million watches by the 1970s, the Timex Corporation was the only watch that "survived the brutal 1970s watch industry shakeout caused by new digital watch technology  and fierce price competition from the Far East" (Timeline, 2002, PG). EVOLUTION FROM DOMESTIC TO GLOBAL Timex has started expanding international and is introducing 118 new models of watches  in India in 2002. While it is considered a lower-end watch, Timex is working to change that image by introducing more upscale and costlier models as well (Mohan, 2001,  PG). Timex has successful expanded into too many international markets to list, and is doing well in all of them. SWOT ANALYSIS SWOT stands for strengths, weaknesses, opportunities,  and threats. Strengths and weaknesses are internal factors. A SWOT analysis can be very subjective. While a SWOT analysis is nothing more than a strategic roadmap for what  the Timex Corporation has done and is planning to do, it is not considered engraved in stone, nor should one expect to only have one opinion as to what is