• Research Paper on:
    Tylenol Tainting Incidents and the Survival of Johnson and Johnson

    Number of Pages: 5

     

    Summary of the research paper:

    In five pages this paper discusses how through successful marketing Johnson and Johnson was able to weather the storms created by the Tylenol tainting fears. Five sources are cited in the bibliography.

    Name of Research Paper File: RT13_SA211JaJ .rtf

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