• Research Paper on:
    Wal-Mart SWOT Analysis

    Number of Pages: 5


    Summary of the research paper:

    A 5 page paper that provides a SWOT (strengths, weaknesses, opportunities, threats) analysis of this company. The writer comments on strategy, growth, technology, human resource and tactical errors, potential opportunities for growth and threats to the company's well-being. The writer acknowledges the economy at the time of writing. Bibliography lists 7 sources.

    Name of Research Paper File: MM12_PGwlsw82.RTF

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    Unformatted Sample Text from the Research Paper:
    love/hate category - people really love the company or they really hate it. It is admired for its continued growth and it is disliked mostly because of human resource issues  and its dominant relationship with suppliers. It has been called a cult and a bully. Both names are true, it is a cult in that many employees and most executives  hold a fierce loyalty to the company and it is a bully in that it forces suppliers to lower their prices or face losing Wal-Marts account. Different analysts seem to  gain pleasure at forecasting Wal-Marts downfall while others acclaim their successful strategies in tough as well as good times. Wal-Mart, like most businesses, is feeling the effects of soaring fuel  costs and a sinking economy. Few, if any, companies have posted high profits over the last couple of years and most especially this year. But, even in this economy, consumers  must still purchase certain items, like groceries, household staples, bath and beauty products and over-the-counter pharmaceutical supplies. This is one area where Wal-Mart could have a slight edge over much  of its competition because all of these items will be cheaper at Wal-Mart. The company has numerous strengths. The loyalty of a large proportion of staff at all levels,  as mentioned earlier is one of those strengths. Wal-Marts brand is based on value for ones money, convenience and the number and variety of products it stocks. When consumers shop  at Super Wal-Marts they can do all their shopping in one large store, from groceries to electronics to apparel and so on. This becomes even more important to consumers when  they are paying nearly $4 for a gallon of gasoline. Wal-Mart controls large portions of every market. For example, it has 30 percent of the U.S. market in household staples, 

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