Research Paper on:
Wal-Mart's E-Marketing Strategies

Unformatted Sample Text from the Research Paper:
these goals into the e-commerce market it has become a viable and competitive presence with Internet shoppers as well as in retail stores. This paper explains how Wal-Mart has  been able to successfully use their website in promotion, product and pricing strategies and maintain the same strength as they have with their retail stores. WAL-MART ON THE WEB  Wal-Mart Stores, Inc. and America Online, Inc., have formed an alliance to provide the majority of Wal-Mart communities with convenient, low-cost access to the Internet. The agreement creates a  new "co-branded Internet service provider (ISP) and numerous cross-marketing initiatives between the two companies". The ISP will be especially significant for consumers who live in smaller Wal-Mart communities and  those who have been affected by the "digital divide" (Weiss, 2000, 20) The majority of the towns in which Wal-Mart operates have local Internet access, and the companies  have agreed to work together to increase the availability of local Internet access to communities that do not now have it available. This also is consistent with Wal-Marts history  of bringing big-town retail shopping advantages to small-town America (Weiss 2000). In addition, Wal-Mart has created a presence for itself on the Internet as far as becoming an  e-commerce business. Cynthia Lynn, a spokeswoman for Menlo Park, Calif.-based Walmart.com, said the company "bought a customized e-commerce platform in July, 2000 from defunct Web retailer HomeWarehouse.com and is  now moving all of Walmart.coms products and data into the new system. The platform will allow us to provide a faster, easier-to-use e-commerce offering to our customers," she said.  "We have a huge assortment, a mass quantity of data" to transfer (Weiss, 2000, 20). WEBSITE PROMOTION AND PRODUCTS Wal-Mart realized from the beginning that in todays Internet-driven