In thirteen pages this report considers the declining market share of Yahoo! and possible company solutions to decreasing revenues. Eight sources are cited in the bibliography.
Name of Research Paper File: D0_BWyahoo.rtf
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use it as their primary search engine when they need to find information on the World Wide Web. At the end of the 1990s it was hailed by the investment
community and the media as a genuine phenomenon. In an article in U.S. News & World Report (05-18-98), Lardner wrote: "... thanks to a nearly 900 percent jump in stock
price since the beginning of 1997, is now a $5.3 billion company" (pp. 49). The company got its start in 1995 after two Ph.D. candidates in electrical engineering at Stanford,
David Filo and Jerry Yang, had been working for years to create a list of all of their favorite Internet sites and those that were the most useful (pp. 49).
Lardner explains: "Their guide, usefully organized by category and subcategory, reflected not only their shared enthusiasm for the Web but also their shared desire to avoid working on their dissertations"
(pp. 49). The end result was the creation of one of the premier search engines on the Internet and the creation of a company that Lardner described (remember that he
was writing only five years ago) as being "one of the most stable and best positioned companies in the field" (pp. 49). Despite Yahoo!s truly auspicious beginnings, the journey
into the 21st century has not been without bumps in the road. It must still be seen as a successful company but a combination of factors, not the least of
which has been the downturn in the overall economy and the devaluation or extinction of dot-com companies, has taken its toll at Yahoo!. The major problem has been that the
company has been losing market share which, of course, means that revenues have also decreased, fewer customers are "clicking through", and the value of Yahoo! stock has fallen along with