In 5 pages the entrance of book retailer Barnes and Noble into the Internet sector of eCommerce is considered. Three sources are cited in the bibliography.
Name of Research Paper File: JL5_JLbarnes.rtf
Unformatted Sample Text from the Research Paper:
a number of reasons why already established businesses and commercial enterprises are tending to turn to the Internet in order to expand their marketing strategies and reach a much wider
customer base. For example, using the Internet can reduce the costs of purchasing, assist in managing contacts with suppliers, help in the planning of production and also increase advertising to
both existing and potential customers. This is something which can be seen, for example, in the way in which Barnes and Noble, the publishing company, have been able to expand
their operations into the electronic business world after a somewhat shaky initial start.
If a company is able to offer the customer greater choice, while at the same time facilitating ordering and delivery, by using the Internet
as a medium then it will not only be able to streamline costs but also increase productivity and marketing. Although it is difficult to find up-to-date and reliable data regarding
e-commerce, since the use of the Net is expanding on a daily basis, the US Department of Commerce (2001) estimates that in the three years between 1994 and 1997, there
was an increase of sixty million individuals using the Net, and in the space of twelve months between 1996 and 1997, the number of domain names registered had doubled. Traffic
on the Net in general has, they consider, been doubling every three months or so. It is therefore evident that the Net offers a great deal of potential in terms
of a companys opportunity for increasing its customer base, and that the rapid expansion of the Net will continue until such a base is available on a global scale.