Direct Marketing Campaigns / The Likelihood Of Their
Success In Mexico : A 5 page overview of the various factors
which are important to the success and or failure of proposed
direct marketing campaigns in Mexico. Gives examples the
most emphasized of which is in theatrical production and
marketing. Bibliography list 4 sources. Mexmark.wps

Urrea's “Across The Wire” / Culture Along The Mexican -
American Border : Urra’s book is the subject of this 5 page
review. The essays in the book describe life in Tijuana along
with the problem of poverty and the crime it attracts. No
additional sources cited. Tijuana.doc

The Aztec Empire : In 6 pages the author gives a general
overview of the Aztec Empire. Their beginning, how they came
about, their growth, success, and eventual decline are discussed.
Bibliography lists 5 sources. Aztecemp.wps

The Effect of Indian Culture on European Settlers :
This 6 page paper focuses on the Maya and Aztec Indians and
their affect on the colonists primarily in terms of culture. Indian
tribes in Mexico are compared to their northern neighbors in the
United States. Bibliography lists 15 sources. SA16Mex.wps

Aztec Art : An in-depth, 6 page discussion of Aztec art.
Describes culture, history, and its influence in several examples
from relevant periods. Bibliography cites 6 sources.
Aztecart.wps

The Effects Of Oppression On The Health Of Mexican
Women : A 7 page research paper that examines how the
patriarchal culture of Mexican creates a climate of oppression,
which contributes towards violence against Mexican woman. In
turn, this violence is a contributing factor toward the frequency
that Mexican women have problems with drug dependency,
alcoholism and depression. No additional sources cited.
Mexwomen.wps 

Cultural Aspects of Employee Relations in Mexico :
A 9 page paper discussing differences a US-based multinational
organization can expect in employee relations in Mexico.
These workers historically have operated under authoritarian
management in the past, and more participatory management
styles are met with discomfort. Mexican managers are much
more comfortable with that style of management from the
outset, but workers eventually adjust. When they do, they are
quite adept at working in teams with ever-increasing quality and
efficiency. High turnover has been a problem among
lower-paid workers, but training is seen as a method of retaining
good employees. Bibliography lists 5 sources. KSmexico.wps

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On On To Central America & Puerto Rico

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