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In six pages this paper discusses the challenges in marketing that are facing Nike. Eight sources are cited in the bibliography.
Pages: 6
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In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited in the bibliography.
Pages: 11
Advertising by tobacco companies and its controversies are examined in this paper consisting of eight pages. Seven sources are listed in the bibliography.
Pages: 8
In five pages this paper discusses the processes of decision making as they relate to organizational purchasing. Five sources are listed in the bibliography.
Pages: 5
In five pages this paper examines the marketing uses of fear in various forms of advertising. Five sources are listed in the bibliography.
In twenty pages this research paper audits Apple in terms of headings and subheadings involving marketing systems, organization, functioning analysis and productivity; task environment; and microenvironment. Nineteen sources are cited in the bibliography.
Pages: 20
In a paper consisting of five pages the direct purchase of an automobile over the Internet and then shipped to the buyer at a savings to the purchaser is considered in terms of the recourse for automobile dealers that are then losing up to fifteen percent in the costs of distribution. Five sources are ...
In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms of strategic marketing similarities and differences of Nokia and IBM. There are sources listed in the bibliography.
Three case studies are explored, all relating to business issues. One case examines the tobacco industry, and the other cases address international business dealings. This six page research report lists two references.
In five pages a United States' computer retailer is considering expanding operations to Morocco and this paper presents a marketing plan for such a venture. Four sources are cited in the bibliography.
In nine pages this paper assesses the continued value of personal selling in an era where the impersonal sales on the Internet grow increasingly prominent. Ten sources are cited in the bibliography.
Pages: 9
In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliography.
In seven pages this paper examines the causes of consumer behavior and what determines it. Six sources are cited in the bibliography.
Pages: 7
In fourteen pages this paper examines the Internet uses and development and then analyzes the corporate history of AOL and its dominance. Thirteen sources are listed in the bibliography.
Pages: 14
In five pages this paper examines Morocco as an attractive marketing location for Dell Computers in a consideration of its environmental attractiveness. Twenty three sources are cited in the bibliography.
In five pages this paper focuses on the rent to rent and rent to own furniture industry in a consideration of channel distribution, target markets, and estimated sales. Four sources are cited in the bibliography.
In twelve pages company profitability is examined in a consideration of various market influences and references are made to supply and demand interaction, the value chain, and Porter's Five Forces Model. Six sources are listed in the bibliography.
Pages: 12
In five pages this paper examines how to market products that strengthen hair. Four sources are cited in the bibliography.
In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that includes a industry consideration, target audience, product description, and needs of the customers among other pertinent topics. Four sources are cited in the bibliography.
In fourteen pages this paper examines how choices are rationally made by consumers regarding leisure, market, and nonmarket activities' time allocation. Fourteen sources are cited in an annotated bibliography.
In six pages this paper examines oligopolies, monopolies, monopolistic and pure competition approaches. Four sources are cited in the bibliography and reference graphs are included.
In a tutorial consisting of six pages it is argued that the increased popularity of DVDs has not increased pricing and functioning comparisons which remain limited at best. Four sources are cited in the bibliography.
In five pages this report considers the buying center concept in terms of definition and individual roles. Three sources are cited in the bibliography.
In five pages business approaches to global consumerism are discussed with various arguments from both sides offered along with marketing types that might have the widest worldwide consumer appeal. Ten sources are cited in the bibliography.
In five pages questions on conducting market research and marketing differences between services and products are answered. Three sources are cited in the bibliography.
In six pages the various ways of conducting market research that are available to an entrepreneur are examined. One source is cited in the bibliography.
Pages: 3
In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. Three sources are cited in the bibliography.
This paper addresses frequently asked questions, through the form of a FAQ, relating to marketing research and strategies. This six page paper has four sources in the bibliography.
This 7 page paper relates existing information about Daimler Chrysler, including their operations, management and corporate statistics. 5 sources.
In fourteen pages this paper examines marketing communications' importance by featuring a Nokia case study. Thirteen sources are listed in the bibliography.
In nine pages Harley Davidson's corporate history is chronicle in an attempt to expose the 'bad boy' image it has acquired over the years. Ten sources are cited in the bibliography.
In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, direct response, database marketing, and public relations. Twenty two sources are cited in the bibliography.
Pages: 10
This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competitive industry. This ten page paper has seven sources listed in the bibliography.
In eleven pages this paper examines strategy in a consideration of Coca Cola from global, corporate, and business perspectives and also discusses the impact of change in choosing strategy. Twelve sources are cited in the bibliography.
In eight pages this paper discusses the shrinkage of product brands and considers the luxury associated with global brands like Hermes and Louis Vuitton. Five sources are cited in the bibliography.
This paper examines the company's use of marketing strategies, including an explanation of The Four-P's. This five page paper has three sources listed in the bibliography.
The development of a small business and the role played by market research are the focus of this paper consisting of nine pages with competition and segmentation discussed and examples provided. Ten sources are listedi n the bibliography.
In eleven pages this paper examines how business theorist defines globalization and then applies his Five Forces Model to an analysis of Sony. Twelve sources are cited in the bibliography.
In seven pages this paper examines the marketing of goods and services in a consideration of similarities and differences. Six sources are cited i the bibliography.
In a paper consisting of sixteen pages a model is developed that will identify buyer behavior regarding purchases and influence based upon purchasing piecemeal processes and category based models. Nine sources are listed in the bibliography.
Pages: 16
In eight pages this paper discusses computer technology and how they affect the leadership strategies of Steven Jobs and Richard Dell. Six sources are cited in the bibliography.
In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such important factors as culture, sex, age, and demographics. Eight sources are cited in the bibliography.
In seven pages this research paper evaluates the tobacco industry in terms of customer satisfaction. Twenty sources are cited in the bibliography.
In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market share advantage. Eighteen sources are cited in the bibliography.
Pages: 21
In five pages this paper examines why a direct comparison of yearly sales results and advertising expenses is impossible for Del Monte in this marketing consideration. Five sources are cited in the bibliography.
In five pages this report features a letter format addressed to an uncle who is a small appliance manufacturer in an explanation of important marketing concepts that could assist this business owner. Five sources are cited in the bibliography.
In eight pages the marketing of dark counterculture to contemporary youth is examined. Six sources are cited in the bibliography.
In five pages this paper considers whether the development of products by food companies should be different than other industries' modes of product development. Seven sources are cited in the bibliography.
In five pages a case study on the World Wrestling Foundation focuses upon its successful marketing strategy as well as providing an assessment of its societal influence. Six sources are listed in the bibliography.
In six pages this paper examines the television advertising campaigns of Budweiser beer. Seven sources are listed in the bibliography.
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