In nine pages this paper presents answers to 3 questions regarding McDonald's history, problems and challenges with various models applied to analyze its performance and profits. Fourteen sources are cited in the bibliography and there is an appendix also included.
Name of Research Paper File: MM12_PGmcd2.rtf
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the locations are franchises, McDonalds owns the other 30 percent (Hoovers 2003). Each restaurant obtains their food and packaging from approved suppliers and they must use standardized procedures to assure
that a burger in one location tastes the same as a burger in another location anywhere in the world (Hoovers 2003). McDonalds owns other quick food companies, including Boston Market,
Chipotle Mexican Grill, and Donatos Pizza chains (Hoovers 2003). The McDonalds Golden Arches is the most recognized icon in the world (Walker 2003). Richard and Maurice McDonald founded their
fast food restaurant in 1948 (The American Forum for Global Education 2000). They decided they needed to be very efficient to make a profit and decided to offer a very
limited menu consisting of hot dogs (The American Forum for Global Education 2000). When they began offering hamburgers, the menu was still very limited (The American Forum for Global Education
2000). One of the brothers designed the famous golden arches in 1953 (The American Forum for Global Education 2000). Ray Kroc was a salesman who sold the brothers Multimixers
(The American Forum for Global Education 2000). Kroc convinced the brothers to franchise their store and in 1961, Kroc bought out the company (The American Forum for Global Education 2000).
McDonalds now has greater than a 40 percent share of the fast food hamburger market in America (Hoovers 2003). The international restaurants, i.e., those in other countries, account for almost
60 percent of the companys revenues (Hoovers 2003). McDonalds major competitors are Burger King, Wendys and Tricon which owns KFC, Pizza Hut and Taco Bell. Burger King is a subsidiary
of Diageo, which also sells alcohol and other food and beverage items. The fast food industry officially began in 1916 with White Castle hamburgers although there were likely sidewalk hot