Research Paper on:
Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser

Unformatted Sample Text from the Research Paper:
ANEW Daily Resurfacing Cleanser is a relativity new product from Avon. Like ay new product it is important that there is marketing to support its growth period. This  is an essential period in the lifecycle of the product as it will help to determine the growth pattern and the overall usage, however, it may be argued that in  terms of the brand lifecycle the new product is part of a renewal strategy to ensure the brand remains young and attractive. A marketing plan has been developed with the  product and the target market in mind. To look at this we first need to look at the product itself as well as the target market to find a good  marketing approach. Slide 2 ANEW Daily Resurfacing Cleanser is part of the well established ANEW range which offers skin care products for a wide range of  women, with different variations, the range that was first introduced more than a decade ago focuses in the anti-aging properties of the products and uses a unique dermabrasion using micro-renewal  crystal anti-aging technology as a form of differentiation, Avon was able to gain a first mover advantage with this more than a decade ago, but have since developed it further.  Users of the new ANEW Daily Resurfacing Cleanser state that is a very gentle abrasion system. In addition there is also aluminum oxide to help with skin tone.  Slide 3 There are several variations within the brand, with different target markets. The ANEW rejuvenate range is aimed at women in their 30s, there is  a defensive product under the name ANEW Alternative for women in their 40s. For women in their 50s there is a more enriched variant that is suitable for aging skin,