• Case Study Analysis: Bubbles and Doughit

    Pages: 5

    5 pages. Using the SWOT analysis, PEST analysis and Porter's five forces theories, this case analysis of the Doughit Pizza Company and Bubbles PLC are both analyzed according to how and if they should open in a foreign market. This invaluable analysis uses the main theories for businesses that want to analyze the strengths and weaknesses of their companies in order to consider a change. Bibliography lists 2 sources.

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    in a foreign market. This invaluable analysis uses the main theories for businesses that want to analyze the strengths and weaknesses of their companies in order to consider a  change. DOUGHIT The Doughit Pizza Company is considering opening in the Japanese market. They have found, however, that there are more things against this move than there are  advantageous about it. The SWOT and PEST frameworks point to the importance of both the external and internal phenomena in understanding the sources of Doughits competitive advantage. The  development of tools for analyzing environmental opportunities and proceeded more rapidly than the development of other tools as far as the analyzing of a firms internal strengths and weaknesses. It  is supposed by many that all one needs to succeed in business is to provide a product or service to the public at a fair price. But with the  competition in todays society we find that there is much more to a business than mere customer service. As the media begins to play a larger role in our  lives than ever before, we find that the media can actually have a huge impact on business whether they are actually in the public eye or not. In fact,  the way a company is perceived by the public, whether true or not can determine whether it is successful or actually has to close its doors. Because of  the overwhelmingly negative results of the consultants in evaluating the success of Doughit in the Japanese market, it is doubtful the pizza maker should disregard this evaluation in order to  enter the market in Japan. The only strategic options available for Doughit would be to try to develop a brand name presence, which would be extremely costly. However, 

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