A 9 page paper based on a case study provided by the student. The headings include: principal facts of the case, ethical issues, primary stakeholders, possible alternatives, evaluation of each alternative according to utilitarian, justice/fairness and right/duty perspectives, constraints, implementation of selected alternative. Case has to do with Phillip Morris expanding its cigarette market to Third World and East European countries. Bibliography lists 1 source.
Name of Research Paper File: MM12_PGphmrs.rtf
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* Tobacco segment of company has always been the most profitable segment -relevant fact and becomes a key to ethical analysis * Company used tobacco profits to purchase Miller Brewing
in 1970, General Foods in 1985 and Kraft in 1988 and two other food companies in the early 1990s, making Phillip Morris the largest tobacco company and the largest food
company in the world - fact, questionable relevancy * Activists charge company using dirty tobacco money to purchase food companies - assumption made by activists, questionable relevancy. * Beginning in
the 1950s, studies linked smoking to lung cancer, similar study released by US Surgeon General. Subsequent studies in 1980s warned of dangers of second-hand smoke - relevant fact * Laws
passed in the 1960s an 1980s required tobacco companies to print health warning label on products. Rotating warning labels required indicating relationship between cigarette smoking and lung cancer, emphysema, heart
disease, fetal injury, premature births -relevant fact * Nicotine addiction addressed by Congress with tobacco companies being accused of manipulating nicotine levels in cigarettes - event is fact, catalyst for
event is assumption, biased and of questionable relevance * William Campbell, head of tobacco unit made sworn statement denied company manipulated levels of nicotine and also that cigarettes not a
drug and not addictive. Other tobacco company CEOs also testified cigarette smoking not addictive - event is fact, testimony is biased * Research scientists and plant manager at Phillip Morris
repudiated CEOs testimony during interviews with Waxmans committee, also internal report compared nicotine to cocaine, morphine and atropine in terms of the effects on the brain - relevant fact, could
be argued company CEO did not see report, assumption made that all top level executives were aware of these reports. * Centers for Disease Control estimated direct medical costs of
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